ADVERTISING & PUBLICITY
A great deal of emphasis has been given in the national literacy mission to the use of mass media for:
- Creation of a suitable environment for literacy
- Enriching the process of teaching and learning
- Providing resource support to the agencies involved in the programme
- Imparting information and education to the client groups for positive perception
- Generating demand for literacy
- Creating awareness among people/communities.
- Production of electronic software started in the year 1986 in a humble way.
- Momentum increased after launching of National Literacy Mission in 1988.
- Around 400 programmes of varied duration & episodes produced in Hindi and other
regional languages, which can be broadly classified as follows:
- Now production of media software done only through the empanelled producers.
- Empanelment done in January, 2000, through paper notification. 93 producers empanelled.
- Proposals received from the empanelled producers are scrutinized and approved by the
Communication Planning and Costing Committee (CPCC)
- Programmes produced are telecast both on DD-1 and Gyan Darshan, IGNOU.
- The literacy spots are telecast both on DD-1 and DD-2.
- Radio programmes are broadcast on AIR, Vividh Bharati and FM channels and
also from Gyanvani through IGNOU.
- Closed Circuit TV (CCTV) facilities used to the maximum in selected railway stations.
- Press Ads. released through DAVP in connection with International Literacy Day - September 8 and similar such occasions.
- Literacy ads/slogans released through railway tickets and postal stationery.