Creation of a suitable environment for literacy
Enriching the process of teaching and learning
Providing resource support to the agencies involved in the programme
Imparting information and education to the client groups for positive perception
Generating demand for literacy
Creating awareness among people/communities.

Progress Achieved

Production of electronic software started in the year 1986 in a humble way.
Momentum increased after launching of National Literacy Mission in 1988.
Around 400 programmes of varied duration & episodes produced in Hindi and other regional languages, which can be broadly classified as follows:
Motivation/mobilisation
Training
Instructional
Now production of media software done only through the empanelled producers.
Empanelment done in January, 2000, through paper notification. 93 producers empanelled.
Proposals received from the empanelled producers are scrutinized and approved by the Communication Planning and Costing Committee (CPCC)
Programmes produced are telecast both on DD-1 and Gyan Darshan, IGNOU.
The literacy spots are telecast both on DD-1 and DD-2.
Radio programmes are broadcast on AIR, Vividh Bharati and FM channels and also from Gyanvani through IGNOU.
Closed Circuit TV (CCTV) facilities used to the maximum in selected railway stations.
Press Ads. released through DAVP in connection with International Literacy Day - September 8 and similar such occasions.
Literacy ads/slogans released through railway tickets and postal stationery.